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FoodBev Media
13 March 2008
Online Flava from MRC
UK-based Manchester Rusk Company Ltd (MRC) is responding to the growth of internet shopping by launching a new online shop for its Flava-it brand of marinades and coaters.
Customers wanting to add flavours to meat and vegetables can now log on to <<1>">www.flava-it.co.uk]<1> to buy a selection of marinades such as Chinese Style, Barbeque, Hot & Spicy, Garden Mint and Tikka Masala and Peppersteak Coater.
To help customers make the most of the marinades, recipe ideas such as Sizzling Barbecue Beef with a Smoky Tomato Relish, Chinese Chicken Pitta Pockets and Spicy Bean Salad with Hot & Spicy Potato Wedges, can be downloaded for free.
The site also carries product news and information on stockists of the Flava-it range as well as details about the development of new products.
MRC hopes that the new initiative increase brand awareness both at home and overseas, while also attracting interest from internet shoppers and retailers.
MRC Marketing Manager Julie Nyunt said: "It is vital we keep abreast of modern purchasing habits. More and more consumers are using the internet to buy goods and have them delivered to their homes, so we want to respond to that growing trend."
She added: "The online shop also gives us access to a wider customer base, potentially attracting more orders from overseas clients as well as from those within the UK. And of course it makes it a very convenient way for our customers to keep stocked up."