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Smoothie and frozen fruit brand, Pack'd, has expanded its portfolio with the addition of a new frozen avocado product. The new offering, which is available at Morrisons in a recyclable cardboard box, contains no added salt and has the same texture and taste as fresh avocado. Pack'd founder, Alex Stewart, said: “Every product launch is exciting of course, but this launch feels particularly momentous for us as a business. This is not just a new SKU, but one that is entirely shaking up the category, both in terms of fresh and frozen. Finally, consumers will be able to buy avocado from the freezer that is guaranteed to be as it should be, every time and you can defrost and use only what you need." The product is available for an SRP of £3.49 per 300g box.