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Organic frozen food producer Pack'd has expanded its fruit portfolio with the launch of Organic Frozen Pomegranate.

The product is made from 100% organic pomegranate and frozen at peak ripeness to preserve flavour and nutritional value.

Pack'd said the launch responds to growing demand for nutritious, versatile ingredients that fit into busy lifestyles. Pomegranate seeds are commonly used across sweet and savoury applications, including breakfast bowls, smoothies, salads and cooked dishes, but are typically sold fresh with a limited shelf life.

According to the company, the frozen format offers a ready-to-use alternative that allows consumers to portion as needed and store the product for longer, helping to reduce food waste.

Katy Hamblin, director of marketing at Pack'd, said: “With the launch of our Organic Frozen Pomegranate, we’re leaning into the increased interest in this fruit, making it easier than ever for consumers to enjoy this nutritious ingredient without the prep, while still maintaining the quality, taste and nutritional benefits you’d expect from fresh fruit. This product is often sold in the salad aisle with a relatively short shelf life, but our frozen format offers a more convenient and longer lasting alternative.

She continued: “This launch reflects our ongoing commitment to providing convenient, organic products that support healthier every day choices. Consumers can get exactly what they need, when they need it, while reducing food waste.”

The frozen pomegranate seeds will be available exclusively through Ocado from 27 January, priced at £4.60.