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PepsiCo's Lay's debuts Fritos Chili Cheese crisps
Lauren Ford

Lauren Ford

11 August 2022

PepsiCo's Lay's debuts Fritos Chili Cheese crisps

PepsiCo-owned brand Lay's is returning with its Frito-Lay crisps flavour swap with the introduction of a new Chili Cheese variant to add to its portfolio. Lay's Kettle Cooked Fritos Chili Cheese crisps combines Lay's Kettle Cooked potato chips with the chili and cheese Frito flavour. Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America, said: "What makes the Lay's flavour swap lineup so much fun is the combination of flavours our fans know and love to create a new-but-familiar snacking experience". Taffet continued: "This year's newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavour to make a powerful addition to an already stacked lineup". The new Lay's flavour swap offering, along with the three returning variants, are available in US retailers nationwide beginning now for an RRP of $4.59 (7.75oz, 8oz sizes) and $2.29 (2.5oz, 2.625oz sizes). The flavours are available while stocks last.

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