PepsiCo has redesigned its Pepsi Zero Sugar soft drink can for 2020, providing the drink with a new matte black finish.
The newly-designed can will feature a matte black finish and a ‘distinctive’ black tab, though the recipe of the drink will remain unchanged.
PepsiCo claims that Pepsi Zero Sugar was one of the fastest-growing soft drinks brands in the US in 2019, and the redesigned can aims to continue this growth in 2020.
As well as the redesign, Pepsi has announced a new marketing campaign to promote the Zero sugar drink, including a competition partnership with Super Bowl LIV.
Called “America Wins Zero”, Pepsi will reimburse the cost of a free Pepsi Zero Sugar (up to $2.50 for purchases between 2 and 4 February) if either team in Super Bowl LIV finishes the game with a score that ends in zero.
Todd Kaplan, vice-president, marketing, Pepsi said: “At Pepsi, we are always looking for new ways to meet the evolving preferences of our consumers, and we know that people increasingly are looking for sugar-free options.
“We’ve learned that once people discover the great taste of Pepsi Zero Sugar, they can’t get enough of it and keep going back for more. So we are going “all in” on Pepsi Zero Sugar this year and have created a bold, unapologetic new look to match its great taste, with a new matte black can and a black tab that will stand out anywhere.”
© FoodBev Media Ltd 2020