Yoplait UK-owned Petits Filous has unveiled a new range of nutrient-packed drinkable yogurts, designed to help children increase their vitamin intake.
The new Petits Filous Vitamin Rich range is available in two flavours: Strawberry & Beetroot and Apricot, Peach & Carrot. The brand says that the new offering is “the first yogurt to blend fruit and vegetables together in a drinkable format”.
Ewa Moxham, head of marketing at Yoplait UK, said: “As a leader in kids’ yoghurt, we’re continuously working behind the scenes to champion children’s development from the inside out and innovate around unmet consumer needs. So, when we spotted a gap in the market for yogurt with added vitamins, fruit and vegetables, we made it our mission to bring this product to life.”
“Petits Filous Vitamin Rich is a truly unique offering – it’s a healthier alternative that tastes great and comes in a fun drinkable format that’s perfect for little hands. With many parents already struggling to get their children to eat enough vegetables, it provides a great solution for incorporating extra goodness into kids’ diets.”
© FoodBev Media Ltd 2022
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