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American podcaster Alex Cooper has announced the launch of Unwell Hydration, a new drink line designed to support wellness in everyday life.

Designed 'by women for everyone,' the range is available in three flavours: strawberry, mango citrus and orange hibiscus. Each bottle contains more than 700mg of electrolytes, B-complex vitamins and green coffee extract, offering a natural boost for energy and focus. The products are made with natural flavours and colours.

Cooper said: "Women are often expected to juggle multiple roles and be everything to everyone, which is why I wanted to create a hydration drink that helps replenish what we give out. Hydration, however, is a universal need, and that's what truly matters – a drink that supports wellness for everyone, regardless of who you are."

Unwell Hydration will launch exclusively at Target stores from January 2025, priced at $2.49 for a 500ml bottle and $14.99 for an eight-pack. A broader rollout to additional US retailers is planned later in the year.

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