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Pollen + Grace unveils new line of veg-led ready meals
FoodBev Media

FoodBev Media

16 January 2024

Pollen + Grace unveils new line of veg-led ready meals

UK healthy food-to-go brand Pollen + Grace has released a new line of veg-led ready meals. The ready meals offer a plant-based twist on familiar dinner classics. Pollen + Grace, in line with current nutritional guidance to consume at least 30 different plants weekly, emphasises 'plant points' per meal, where vegetables, fruits, nuts, seeds and whole grains count as one point each, and herbs or spices contribute a quarter point, facilitating consumers in evaluating the wellness-boosting plant diversity in each serving. The initial range, which is launching this month, features three "insight-led" dishes: Rich Aubergine + Lentil Moussaka, features a protein-packed, plant-based combination of slow-cooked tomato + lentil ragu seasoned with basil and mint between layers of roasted aubergine and potato, topped with cashew nut béchamel sauce and paprika breadcrumb topping, scoring 10 plant points. Meanwhile, the Saag Aloo Potato Pie is a fusion dish merging the Indian flavours of Saag Aloo with Shepherd’s Pie, comprising a lentil, chickpea and spinach masala base topped with spiced potato mash and nigella seeds, scoring 13 plant points. Thai Red Vegetable Curry provides a restaurant-style experience at home with baby corn, bamboo shoots, red pepper and green beans in a Thai red sauce served with brown basmati and wild rice, delivering 12 plant ingredients. Additionally, three more meals, including Garden Vegetable Pie, Chickpea Tikka Masala and Thai Green Vegetable Curry, are set to launch in March. Stephanie Kingston and Kristina Komlosiova, founders of Pollen + Grace, commented: “In 2024, we’ve set ourselves an ambitious target of tripling sales, and expanding into new product categories to help more people eat better than ever before, wherever they are". “The healthy ready meals sector has seen a decline in household penetration, and we think that’s because the current options just don’t live up to shopper expectations for taste and quality, which we know are most influential in category purchase decisions. Our meals have been crafted by our own chefs, using the best combinations of quality, flavour-packed plant ingredients. Pollen + Grace's ready meals are currently available at Co-op, Ocado, Booths and Amazon, as well as through independent retailers via CLF Distribution.

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