Powerade expands into functional water with new Power Water launch

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Energy drink Powerade is stepping into the enhanced water space with the debut of Powerade Power Water.

Marking the brand’s first innovation in more than five years, Power Water is a zero-sugar, electrolyte-enhanced flavoured water designed to meet the hydration needs of today’s active consumers.

With ‘50% more electrolytes’ than other enhanced water brands, Power Water is available in a variety of flavours, including Mountain Berry Blast, Strawberry Kiwi, Tropical Pineapple and Watermelon, but with no added sugar.

Sabrina Niland, VP of innovation, strategy and chief of staff at Bodyarmor Sports Nutrition, said: “With 50% more electrolytes than the leading electrolyte water, zero sugar, and a great-tasting formula, we’re ready to set a new standard for what consumers should expect from functional water.”

Rolling out in October, with further distribution coming in 2026, Power Water will be sold in 20oz singles and 16.9oz six-packs.