Primo Water Corporation has announced it has acquired substantially all the assets of bottled water manufacturer Crystal Spring Water Company. The purchase was made by the company’s Primo Water North America (PWNA) subsidiary.
Crystal Spring Water Company has manufactured and distributed spring water to Rhode Island – where it is based– and southeastern Massachusetts, both in New England, since 1907.
Tom Harrington, CEO of Primo, said: “Crystal Spring Water Company offers high-quality spring water solutions and delivers superior customer service that aligns with our mission of inspiring healthier lives through water your way.”
Primo operates largely under a razorblade revenue model, comprised of Water Direct, Water Exchange and Water Refill. Its Water Direct business delivers sustainable hydration solutions to homes and businesses. Meanwhile, its Water Exchange and Refill businesses offer pre-filled and reusable water containers, water dispenser sales and water refill units. Primo also provides water-filtration units.
The acquisition will strengthen PWNA’s footprint in the northeastern region of the US, increasing its number of customers by an estimated 2,500.
“We are excited to welcome these customers and associates to our Primo family,” added Harrington.
The financial terms of the deal were not disclosed.
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