Prinova appoints Brent Laffey as president of North America

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Ingredient supplier and premix manufacturer Prinova has appointed Brent Laffey as President of North America, effective 1 January 2027.

Laffey will oversee both Prinova's Distribution and Value-Added businesses in North America, bringing the two operations under a single leadership structure.

The move aims to give customers more integrated access to Prinova's ingredient portfolio, technical expertise and value-added services, including product development, nutrient premixes, particle technologies and contract manufacturing.

Laffey has a longstanding relationship with Prinova, dating back to 2007. In 2015, he co-founded Armada Nutrition, now part of Prinova, helping grow the business to $250 million in sales.

He rejoined Prinova in 2025 and has since led its North American commercial organisation.

Masaya Ikemoto, chairman and CEO of Prinova Group, said Laffey's commercial leadership and experience across both distribution and value-added operations would help the company build on its recent performance and unlock further opportunities for customers.

Laffey said his priorities would include bringing together the company's ingredient portfolio, global supply chain, product development and manufacturing capabilities to respond to changing customer requirements.

The appointment comes as Prinova continues to invest in its North American manufacturing and distribution infrastructure.

The company recently purchased a production facility spanning more than 170,000 square feet in Bloomingdale, Illinois. The site is expected to expand production and distribution capacity in the Midwest, supporting growing customer demand while complementing Prinova's existing operations across the region.

Prinova, a wholly owned subsidiary of Japan-based NAGASE Group since 2019, supplies ingredients and premix manufacturing solutions to the food, beverage and nutrition industries.

Its global manufacturing network comprises more than one million square feet of capacity across nine facilities in the US, South America, China and the UK, supported by distribution centres worldwide.