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Prisoner Wine Company acquires Domaine Curry wine brand
FoodBev Media

FoodBev Media

27 June 2023

Prisoner Wine Company acquires Domaine Curry wine brand

Constellation Brands' Prisoner Wine Company has acquired Domaine Curry, a wine brand from Coup De Foudre's Napa Valley. Domaine Curry will join the Prisoner Wine Company house of brands, and become part of its Aspira Fine Wine & Craft Spirits portfolio. Co-founded by Ayesha Curry and Sydel Curry-Lee, Domaine Curry is said to have been created “with an emphasis on quality and dedicated to the women in their family and future generations of women”. Constellation Brands acquired the Prisoner Wine Company's portfolio of brands in 2016 in a deal thought to be worth $285 million. Bukky Ekundayo, general manager and vice president, The Prisoner Wine Company, said: “The acquisition of Domaine Curry, a female- and Black-founded wine brand with a successful track record for entrepreneurship, storytelling, and community, provides an opportunity for us to partner with Ayesha and Sydel to build a uniquely positioned luxury wine and culturally relevant lifestyle brand. Bringing them into The Prisoner Wine Company portfolio builds on our history of expanding the luxury wine landscape with inclusive and progressive brands, wines, and values.” With this acquisition, Constellation Brands Wine & Spirits said it will target strategic growth across a global omnichannel strategy through US wholesale channels, expansion of international business, and DTC acceleration. Domaine Curry’s co-founders said: “Food and wine have always been an integral part of our lives, and it has been a thrilling experience introducing our Domaine Curry portfolio to the world. We are so excited to partner with a company that shares our values and aspirations, that can also offer quality sourcing, expert winemaking, and best-in-class DTC (direct-to-consumer), e-commerce, and hospitality resources needed to make more space for women of colour in the luxury wine landscape.” Financial details of the acquisition were not disclosed.

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