The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Product of the Year, the UK’s leading survey into consumer product innovation, has revealed the nation's latest must-have products at the UK’s 4th annual award ceremony. The 35 best innovations in Drinks, Snacks, Household Cleaning, Men’s Grooming, Make-Up and the newly introduced Alcohol category, have all been rewarded with the title of Product of the Year.

One of the winners was Arla Foods, which should be congratulated for its clear on-pack graphics that indicate the low percentage of fat, even in standard milk. With just 4% in whole milk, 2% in semi-skimmed milk, and just 0.5% in skimmed milk, consumers will no longer be unclear about its fat content.

Nestle Aero Bubbles was also awarded a team-building weekend from Blue Marlin for Best Single Execution.

Attendees on the night agreed that the rise in recognition of the Product of the Year logo is not only beneficial to the winning products and manufacturers but also to consumers. Tom Moody of Procter and Gamble said: “Increased recognition of the Product of the Year logo shows that consumers genuinely see this as a guide on what to buy.”

The Product of the Year Awards sponsored by Blue Marlin are designed to reward innovation and were judged by 12,000 consumers through TNS research.

Entries for the 2009 awards open in March 2008. Brands can pre-register, download entry forms and gain a reminder when registration opens, by visiting the link below this article.