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Pukka Herbs has expanded its range with two new fruit and herbal tea blends: Night Time Apple Chai and Citrus Yerba Mate & Green Tea.

Night Time Apple Chai is positioned around sleep support, which remains a key consumer wellness priority. According to research cited by the company, 57% of consumers say good sleep is more important to them now than five years ago.

The blend combines the sleep-focused positioning with a flavour profile designed to appeal to younger consumers, as 62% of Gen Z and Millennial tea drinkers report seeking new or exotic flavours.

Citrus Yerba Mate & Green Tea targets demand for natural energy drinks. Green tea is growing at 17.3%, while consumers are increasingly turning to natural caffeine sources such as yerba mate and matcha. The blend combines green tea, yerba mate and guarana to deliver a natural energy boost.

Jonny Briscoe, general manager UK & Ireland at Lipton Teas and Infusions, said: “Pukka continues to lead the way in functional, organically certified beverages that help consumers support their wellbeing naturally. From better sleep to digestion and calm, our blends are crafted to fit seamlessly into busy lives while delivering exciting, trend-led flavours".

"These latest launches offer retailers a strong opportunity to tap into growing shopper interest in natural, beneficial and nourishing health and wellness products.”

Each pack contains 20 individually wrapped tea bags that are home-compostable, with recyclable outer packaging made from FSC-certified materials and printed with vegetable inks.

The teas are rolling out via Amazon, Ocado and Holland & Barrett, with Night Time Apple Chai also available in Tesco. Waitrose is expected to launch both products shortly.