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Rancho La Gloria launches premium infused tequilas
Lauren Ford

Lauren Ford

11 August 2022

Rancho La Gloria launches premium infused tequilas

Patco Brands-owned Rancho La Gloria has expanded its alcoholic beverage portfolio with the launch of premium flavoured infused tequilas. The new spirit offerings are available in two variants – Jalapeño Lime and Pink Lemonade – and are crafted from 100% Blue Weber Agave, which is then infused and bottled at 35% ABV. The Pink Lemonade infused tequila features notes of "lemon zest and sweet meyer lemon". According to the brand, the lemon notes are heightened by "hints of ripe berry and lemon blossom" and finished with "layers of clean agave and bright citrus". Meanwhile, Jalapeño Lime infused tequila contains freshly sliced jalapeño balanced by "juicy key lime and zesty lime peel" alongside notes of "roasted agave and the perfect amount of heat". Joey Parris, CMO of Patco Brands, said: "At Patco Brands, we have a bold vision for the future of agave and with tequila continuing to dominate as a top three spirit in the category for US drinkers, we saw an opportunity to innovate and expand our portfolio. Whether in a cocktail or sipped on its own, our infused tequilas offer consumers a fun approachable spirit that is authentically unique and we're thrilled to share this creation with the world." Rancho La Gloria infused tequilas can now be found at retailers throughout the US, for an RRP of $29.99 per 750ml bottle. Both flavours will initially be available in 12 states, with further rollout expected this year.

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