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FoodBev Media
12 December 2023
Riesen launches limited-edition espresso-flavoured confectionery
Dark chocolate toffee brand Riesen has expanded its portfolio with the launch of a limited-edition espresso flavour. The new flavour combines the taste of espresso coffee with chocolate. Andy Mutton, managing director at Storck UK, the parent company of Riesen, said: “Our new product caters to this growing demand and offers consumers that classic combination of chocolate and coffee in the form of an indulgent treat. We believe that the new flavour will be popular amongst the brand’s current loyal following as well as bringing in new shoppers by driving excitement in the category.” Riesen Espresso will be available from 1 January 2024 in 135g sharing bags for £1.25 and will be supported by in-store and online promotions aimed at generating awareness and trial of the new product.