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Rude Health adds No Sugars drinks to portfolio
FoodBev Media

FoodBev Media

10 May 2023

Rude Health adds No Sugars drinks to portfolio

Rude Health has added two new organic No Sugars dairy-free drinks to its portfolio, launching into UK retail. Containing no naturally occurring sugars, the new range is said to have been created in response to consumer demand for clean and natural ingredients, as well as a “growing consumer desire to reduce or avoid sugar”. The production process of the No Sugars Oat drink is tweaked in order to stop the oats from releasing sugar. It is made with four natural ingredients and includes 10% gluten-free oats. Meanwhile, No Sugars Almond utilises the natural sweetness of almonds and is created with a blend of three ingredients including organic Italian almonds with spring water and a little carob seed flour to create a creamy and smooth texture. Founder, Camilla Barnard, said: “I am even more excited than usual about our No Sugars range innovation. It’s personally a dream drink because I don’t have a sweet tooth, but I am big on flavour and we have managed to get all the flavour of Oat and Almond with none of the sugars.” She added: “It’s also a great technical achievement for the team. All grains contain some sugar, naturally, so the challenge of making a delicious creamy milk out of them without getting any of the sugars from them is something I am very proud of”. No Sugars Oat and No Sugars Almond are organic and free from dairy and gluten. The new products will be available at UK Waitrose stores and Ocado. No Sugars Almond will be available for an RRP of £2.30 and Oat will be available for an RRP of £2.20.

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