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Rude Health launches Apple & Cinnamon Bircher Muesli
FoodBev Media

FoodBev Media

16 August 2023

Rude Health launches Apple & Cinnamon Bircher Muesli

Rude Health, a brand known for its natural food and beverage offerings, has unveiled a new addition to its product line: Apple & Cinnamon Bircher Muesli. This latest introduction follows the success of Rude Health's Soft & Fruity Bircher Muesli. Embracing the same finely milled oats, this new flavour incorporates apple pieces and the warmth of cinnamon, creating a harmonious blend of flavours that evoke a sense of comfort. According to Rude Health. the new bircher muesli – which is said to go "soft in seconds" – is perfect for creating overnight oats in an instant. The muesli is also organic, dairy-free, non-GMO and contains no gums. Founder Camilla Barnard said: “We know more and more people are choosing to have breakfast-at-home in a bid to save money on their café croissant, however, we also know that people are short on time in the morning and so want a quick and delicious option." She continued: "To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli. We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range”. Scheduled for launch in September, the Apple & Cinnamon Bircher Muesli flavour will be available at Waitrose stores across the UK. Additionally, it will be accessible through wholesalers such as Auguste Noel and Suma.

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