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RxBar, an energy bar brand owned by Kellanova, has expanded its range to include bite-sized energy balls for a convenient snacking option.

According to research, consumers are increasingly seeking smaller, texture-rich snacks made with simple, nutrient-dense ingredients. However, energy bites currently account for just 1% of the protein and wellness snack category.

Each RxBar Protein Energy Bite features a chewy outer layer and creamy peanut butter filling, offering a multi-texture experience. They are made with a handful of recognisable ingredients, including peanut butter, egg whites, dates and apples, and are available in two flavour varieties: Dark Chocolate Peanut Butter and Strawberry Peanut Butter. Each portable pouch contains two bites for easy snacking on-the-go.

"RxBar Protein Energy Bites are a natural next step for the brand," said Eileen Flaherty-Yao, senior director, brand marketing at Kellanova. "People want convenient, bite-sized snacks made with simple ingredients and great flavour, and this innovation delivers exactly that. By pairing protein with a good source of fibre in a novel format, we're offering an easy way to stay energised no matter what the day looks like, and a whole new way to enjoy RxBar."

RxBar Protein Energy Bites are available at retailers across the US.