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Sauce Shop has partnered with Cheshire-based cheese manufacturer Helers to launch two new spicy sliced cheese products in UK supermarkets.
Produced by Helers under licence from Sauce Shop, the new Buffalo Hot Sliced Cheese and Original Hot Sliced Cheese combine processed cheese slices with the sauce brand’s hot sauce flavours.
Original Hot Sliced Cheese incorporates Sauce Shop’s signature Original Hot Sauce flavour, described by the company as delivering a fruity and spicy profile designed for sandwiches, burgers and toasties.
Pam Digva, co-founder of Sauce Shop, said: “Hot flavours in everyday staples are having a real moment right now, consumers want that excitement at every meal, not just when they reach for the sauce bottle.”
She added that the partnership with Helers combined “serious craft and heritage” in cheese-making with Sauce Shop’s flavour expertise.
Melody Chapman, sales and marketing director at Helers, said the collaboration aimed to bring more branded innovation into the cheese category, which she described as historically dominated by own-label products.
Chapman said: “By combining their distinctive flavours with our cheese-making expertise, we’re creating products that cut through, add value, excite shoppers and help retailers inject fresh energy into the category.”
The products are now available in the chilled aisles of Sainsbury's and Morrisons nationwide.
