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SharkNinja launches hydration system Ninja Thirsti
FoodBev Media

FoodBev Media

31 July 2023

SharkNinja launches hydration system Ninja Thirsti

SharkNinja's kitchen appliances brand, Ninja, is venturing into the beverage category with the introduction of the Ninja Thirsti drink system. Ninja Thirsti offers customers the option to customise their beverages. They can choose between still or sparkling water and have the choice to enhance their drinks by adding flavour, vitamins, electrolytes or caffeine according to their preferences. In addition, the system offers over 20 flavoured water drops across four lines: Splash, water with a hint of fruit flavour; Vitamin, contains vitamins B3, B6 and B12; Hydrate, flavoured and sweetened beverages that are hydrating; and Energy, has 50mg of caffeine per 12oz serving. The flavoured water drops are sugar- and calorie-free. Neil Shah, chief commercial officer at SharkNinja, said: "We are excited to introduce the Ninja Thirsti and officially join the fast-growing beverage category. Through significant consumer research, we identified the challenge of many households to find better drink options that meet their family needs and wants without having to buy a shopping cart full of drinks." Shah continued: "By delivering a better beverage experience with our newest innovation, consumers have the freedom to create their own personalised drink by function, flavour, carbonation and size. With thousands of different combinations and flavour fusions, the Ninja Thirsti possibilities are endless." Ninja Thirsti is currently available for pre-order for $179.99 at the company's website. It will also be available for purchase at major retailers, including Amazon, Walmart, Best Buy and Kohls soon.

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