The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
UK functional soft drinks brand Skip has expanded its wellness beverage range with the launch of two magnesium-infused sparkling drinks.
The new Skip Magnesium range is available in Berry & Cherry and Kiwi & Lime flavours, with each 250ml can containing 188mg of magnesium, as well as vitamins B6 and D, providing 50% of the recommended daily intake. The drinks have an RRP of £1.99.
The launch builds on the brand's existing functional drinks portfolio, which includes Peach & Ginger, Elderflower & Mint and Lemon & Basil CBD beverages introduced last year, followed by Lion's Mane mushroom-infused drinks earlier this year.
According to the company, the new formulations have been designed to support consumer wellbeing, with magnesium associated with muscle function, relaxation, energy production and sleep quality, while vitamin B6 contributes to normal nervous system function and vitamin D supports healthy bones and teeth.
Developed in collaboration with researchers from the University of Oxford, the vegan-friendly beverages contain no added sugar and are positioned to appeal to consumers seeking convenient functional nutrition.
Adam Pritchard, co-founder of Skip, said: "We've focused on magnesium for our latest Skip flavours because it's an essential mineral associated with muscle function, relaxation, sleep quality, energy metabolism and overall wellbeing, and our bodies cannot produce it on their own."
Skip Magnesium is now available in Home Bargains stores across the UK and through the brand's online store and Instagram Shop. Distribution will expand in August with availability on Amazon, TikTok Shop and through wholesaler HT Drinks, as the company pursues further listings across grocery, convenience, wholesale and retail channels.
