top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Smart Protein launches new active and wellness nutrition range
FoodBev Media

FoodBev Media

5 January 2024

Smart Protein launches new active and wellness nutrition range

Premium nutrition and supplement brand Smart Protein has unveiled a new range of premium active and wellness nutritional supplements. Smart Protein's range of 12 core products are nutritionist-formulated and crafted "to make nutrition both straightforward and accessible to everyone," said the company. This includes a line-up of 'Active' sports nutrition products – such as protein powders, creatine and an electrolyte – to elevate workout, enhance performance and nourish the body.

Meanwhile, the ‘Wellness’ category features a range of vitamins and supplements – including nootropics, gummies and super greens – designed to nurture the body and uplift the mind, from gut health to immunity, skin health, sleep, focus, concentration, and bone and joint health. David Weir, founder and CEO of Smart Protein's parent company, The Original Fit Factory, explained: “It’s incredibly exciting to be launching the new Smart Protein range, especially so with the support of one of the UK’s biggest retailers in Tesco. Our products are for anyone looking to take small steps towards being their best and achieving a lifestyle edge - it’s about providing people with life hacks to live smarter.” He continued: “A lot of people want to do more for their health but don’t know where to start or what to do because nutrition has become complicated – we want to change that, revolutionising the nutritional supplements space". "By delivering on a first-of-its-kind shopping experience, both on and offline, that encourages consumers with clear guidance on supporting their desired lifestyle outcomes, with high quality, delicious tasting premium products, we are inviting the whole world to feel good.” Smart Protein’s range will be available to buy in Tesco stores across the UK.

Related posts
Japan’s Ueshima brings RTD iced coffee cans to UK
New products

Japan’s Ueshima brings RTD iced coffee cans to UK

Tetra Pak unveils industrial mixer to streamline liquid protein processing
Manufacturing

Tetra Pak unveils industrial mixer to streamline liquid protein processing

Arla brings customer partnership sustainability initiative to Denmark
Dairy

Arla brings customer partnership sustainability initiative to Denmark

Beam adds Dole Whip flavours to protein powder and pre-workout line
Nutrition

Beam adds Dole Whip flavours to protein powder and pre-workout line

Campbell explores strategic alternatives for Noosa yogurt brand
Mergers & Acquisitions

Campbell explores strategic alternatives for Noosa yogurt brand

Bühler unveils successor to Airtronic Roller Mill with Arrakis upgrade
Manufacturing

Bühler unveils successor to Airtronic Roller Mill with Arrakis upgrade

bottom of page