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Sparkling Beverage Group introduces new energy drink brand
FoodBev Media

FoodBev Media

14 June 2023

Sparkling Beverage Group introduces new energy drink brand

Splash Beverage Group, a portfolio company of beverage brands, has launched Tapout Cognitive Energy, a sparkling 10-calorie beverage. The new line is available in three distinct flavours: Cherry Lemonade, Orange, and Peach Mango. The Tapout energy drink will be making its way to distributors and into US retail stores this summer. Developed by performance-nutritionist Sanjeev Javia, in collaboration with Tapout ambassador and former NFL player Drew Brees, the formula is said to consist of unique ingredients to provide a clean and sustained energy boost and support cognitive function, mental clarity and focus. A serving of the Tapout energy drink delivers a balance of sparkling flavour, antioxidants and natural caffeine, with zero sugar or artificial colours. Robert Nistico, CEO of Splash Beverage Group, said: “We are thrilled to introduce Tapout Cognitive Energy to our customers, offering them a new and enjoyable beverage to stay focused and energized throughout the day. We believe the product will resonate well with today’s consumers looking for a healthier and more effective way to boost their performance, no matter what their game." Brees added: "I am excited to support the launch of Tapout Cognitive Energy. I have always found staying focused and energised is very important for optimal performance. I believe that our Tapout Cognitive Energy formula will help people achieve this."

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