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Italian wine and spirits brand Stella Rosa has expanded its Spicy Series with a bold new flavour: Watermelon & Chili.


The latest launch joins Pineapple & Chili and Mango & Chili in the collection, known for blending fruit-forward sweetness with a touch of heat.


Described as a “vibrant fusion of juicy watermelon and subtle, spicy Calabrian chili,” the new release offers a balance of "crisp sweetness" and "lingering warmth".


Stella Rosa’s Watermelon & Chili is made from a blend of 95% white moscato and 5% brachetto grapes grown in Italy and hand-harvested at peak ripeness. With a refreshing 5% ABV, Watermelon & Chili is designed for effortless enjoyment, whether served chilled on its own or mixed into cocktails.


Steve Riboli, Stella Rosa Wine’s president, said: “Our innovation in the flavour profiles that our Gen Z and millennial audiences are buzzing about, in this case, sweet heat, keeps the brand feeling fresh, while staying true to the iconic sweet profile Stella Rosa is known for".


The new flavour is available at most major retailers for $11.99 across the US.

Shimadzu | Leader | Oct 2026
Leah Smith

Leah Smith

6 May 2025

Stella Rosa introduces new Watermelon & Chili wine flavour

Stella Rosa introduces new Watermelon & Chili wine flavour
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