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The Great British Porridge Co is set to launch a new flavour of its 100% natural, instant, plant-based porridge mixes, Oatrageously Original. Oatrageously Original focuses on the versatility of the oat, using a handful of “finest” natural ingredients, giving consumers the opportunity to get creative with the flavour profile or enjoy the original taste. Matt Hunt, owner of The Great British Porridge Co, said: “Smoothie bowls, bircher and overnight oats are becoming increasingly popular, so we wanted to offer porridge lovers across the country the chance to get creative with their breakfasts and design their own unique bowls of greatness using this delicious new launch. Our plant-based mixes are made using 100% natural ingredients, they are also high in fibre, so they’ll keep the nation feeling fuller for longer.” The oats will be available for an RRP of £3.20 per 385g pouch (eight servings) from January 2023.