The Pioneer Woman brand has partnered with Zavida Coffee Roasters to launch a new premium coffee line in the US.
Food blogger and cookbook author Ree Drummond, known as The Pioneer Woman, has been growing her lifestyle brand into new categories. The new coffee line marks the latest expansion by the brand, which is also known for its colourful housewares.
The coffee line comes in single-serve cups in both flavoured and non-flavoured blends. Using premium ground coffee beans, the three non-flavoured blends include Up & At ‘Em (breakfast roast), Saddle Up (medium roast) and Giddy Up (dark roast).
Meanwhile, the variety of flavoured blends are inspired by Drummond’s popular recipes and features hazelnut vanilla, cinnamon rolls, caramel fudge brownie and pecan pie.
“Coffee is one of my favourite things about rising and shining, and I love to sip it all day. My coffee line with Zavida Coffee Roasters includes both high-quality coffee beans and single-serve cups in both flavoured and non-flavoured blends that I think you will absolutely love,” said Ree Drummond.
Charles Litterst, chairman at Zavida Coffee Roasters, added: “At Zavida, we’re all about great tasting coffee – and we’re excited to bring our passion for combining the world’s best coffees with unique flavours to the Pioneer Woman brand. Our team crafted these blends to be enjoyed both hot and cold-brewed, so Ree’s fans can indulge in her favourite treats one steamy (or iced) cup at a time.”
The Pioneer Woman coffee single-serve cups are currently available to purchase online on Walmart, Amazon and Zavida sites and will be at retailers nationwide later this year. Ground beans will also roll out in late spring 2021.
© FoodBev Media Ltd 2020
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