Trolli and Mountain Dew collaborate to capture Gen Z snacking trends

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Ferrara's Trolli brand has teamed up with PepsiCo's Mountain Dew to launch an exciting new product line that merges the worlds of sour gummy candy and energy beverages.

This collaboration introduces two limited-edition offerings: Trolli x Mountain Dew Sour Brite Crawlers gummi candy and Mountain Dew Zero Sugar x Trolli Cherry Lemon, set to hit shelves this month.

The partnership leverages the strengths of both brands, known for their vibrant flavours and innovative approaches to snacking.

Trolli's Sour Brite Crawlers will feature three unique flavour combinations – Original Citrus, Original Citrus x Cherry and Original Citrus x Blue Raspberry – each designed to deliver the classic Mountain Dew citrus flavour in a chewy, sour gummy format.

Chad Womack, brand director at Trolli, noted the strategic alignment with consumer preferences. “Trolli stands for taking bold risks and creating unexpected flavour experiences," he commented. "Pairing with Mountain Dew allows us to deliver on our consumers' love of daring to think differently.”

The collaboration aims to surprise and delight fans by combining the signature citrus kick of Mountain Dew with Trolli’s unique gummy texture.

In addition to the gummi candy, the partnership will also launch Mountain Dew Zero Sugar x Trolli Cherry Lemon, a limited-time beverage that combines Mountain Dew's signature citrus flavour with the tangy essence of Trolli's Cherry Lemon Sour Brite Crawlers.

Michael Smith, VP of flavoured CSD marketing at PepsiCo Beverages US, highlighted the innovation behind this collaboration. “Together, we've created the perfect sweet and sour taste experience that's truly irresistible,” he added.

Both products are poised to resonate with a younger demographic that values authentic and adventurous flavour profiles.

Trolli x Mountain Dew Sour Brite Crawlers will be available in various package sizes – 4.25oz, 6.3oz and 12.3oz – starting this August, while Mountain Dew Zero Sugar x Trolli Cherry Lemon will launch exclusively at Walmart on August 25, before rolling out nationwide on September 8 in both 20oz bottles and 12-pack 12oz cans.