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TruMoo, a brand under Dairy Farmers of America (DFA), is set to introduce a limited-edition flavoured milk, 'Fantastic Berry,' inspired by the upcoming Marvel Studios film, The Fantastic Four: First Steps, which premieres on July 25.

This low-fat milk new product aims to attract both children and parents by combining a bold berry flavour with nutritional benefits, including 8g of protein per serving.

The 'Fantastic Berry' low-fat milk has already hit dairy aisles, alongside a promotional campaign featuring collectible, colour-changing drinking glasses. These glasses reveal superhero art when filled with cold milk, enhancing the drinking experience for young fans. Each week, a new glass design will be available, showcasing different characters from the Marvel universe, including Human Torch and Invisible Woman.

This initiative reflects a broader trend in the food and beverage industry where brands are increasingly leveraging popular culture to engage consumers. By aligning with a major film release, TruMoo aims to boost its visibility in a competitive market, particularly among families looking for nutritious yet appealing options for their children.

The launch of 'Fantastic Berry' is part of a larger strategy by DFA to innovate within the dairy category. Alongside TruMoo, other regional brands under DFA, such as Alta Dena and Tuscan Dairy, are also introducing packaging inspired by the film, allowing consumers to celebrate the release with traditional white milk options.

The limited-edition milk will be available in half-gallon containers, while the regional white milk will be offered in full-gallon sizes. Both products will be distributed through major retailers, including Target and Walmart, and will remain on shelves until September 2025, subject to availability.