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FoodBev Media

10 August 2023

Twisted Tea introduces 8% high-ABV hard tea

Twisted Tea introduces 8% high-ABV hard tea

Twisted Tea Hard Iced Tea has introduced its first-ever high-ABV test launch: Twisted Tea Extreme, an 8% take on its hard iced tea line-up. Made with real brewed tea and no carbonation, Twisted Tea Extreme is available in single-serve cans in two flavours: Lemon and Blue Razz. Erica Taylor, senior brand director for Twisted Tea, said: "Designed for those times when fans are looking for an extra kick of alcohol, flavour and fun, Twisted Tea Extreme gives us a totally new space to play in while maintaining what we do best: creating the best-tasting hard iced teas out there". Currently being introduced in five test markets – New York, Montana, Ohio, Pennsylvania and Vermont – Twisted Tea Extreme is poised to offer drinkers new ways to celebrate with the brand throughout the summer season and beyond.

DSM | Leader
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