Unilever has expanded its Magnum ice cream portfolio in the US with a new range of Double Tubs, featuring thick milk chocolate shards and a range of sauces.
Wrapped in a Belgian milk chocolate shell, four flavours are available: sea salt caramel, cookie crumble, chocolate and ganache, and cherry truffle.
Leslie Miller, director of ice cream at Unilever North America, said: “In 2018, we launched Magnum Tubs, a first-of-a-kind indulgent ice cream experience, and this year we’re offering even more ways for fans to indulge with our new Magnum Double Ice Cream Tubs.
“Each of our Double Tubs flavours comes from one of our classic bars, like our most-loved flavour, Magnum double caramel ice cream bar. This favourite has been reimagined into our new double sea salt caramel tub, which gives fans that same delicious taste and fine premium ingredients in an unapologetically indulgent experience.”
Each new flavour is available in the US with a suggested retail price of between $4.49 and $5.99.
The existing Magnum Tubs range is also available in four flavours: milk chocolate vanilla, dark chocolate raspberry, milk chocolate hazelnut, and white chocolate vanilla.
Earlier this month, Unilever introduced the first Magnum dairy-free range, in a move to capitalise in the growth in the vegan ice cream market.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.