Unilever debuts Magnum Double Tubs ice cream range in the US

Unilever has expanded its Magnum ice cream portfolio in the US with a new range of Double Tubs, featuring thick milk chocolate shards and a range of sauces.

Wrapped in a Belgian milk chocolate shell, four flavours are available: sea salt caramel, cookie crumble, chocolate and ganache, and cherry truffle.

Leslie Miller, director of ice cream at Unilever North America, said: “In 2018, we launched Magnum Tubs, a first-of-a-kind indulgent ice cream experience, and this year we’re offering even more ways for fans to indulge with our new Magnum Double Ice Cream Tubs.

“Each of our Double Tubs flavours comes from one of our classic bars, like our most-loved flavour, Magnum double caramel ice cream bar. This favourite has been reimagined into our new double sea salt caramel tub, which gives fans that same delicious taste and fine premium ingredients in an unapologetically indulgent experience.”

Each new flavour is available in the US with a suggested retail price of between $4.49 and $5.99.

The existing Magnum Tubs range is also available in four flavours: milk chocolate vanilla, dark chocolate raspberry, milk chocolate hazelnut, and white chocolate vanilla.

Earlier this month, Unilever introduced the first Magnum dairy-free range, in a move to capitalise in the growth in the vegan ice cream market.