Unilever has expanded its Magnum ice cream brand with the release of the Magnum Remix range, a “remixed” version of its most popular varieties, which includes Classic, Almond and White Chocolate.
Magnum Remix is available in three flavours: Magnum Classic Remix, Magnum Almond Remix and Magnum White Chocolate and Berry Remix, each variety is available in a three-pack box with an RRP of £3.99. Meanwhile, Magnum Almond Remix is also available in a Mini-size of six-packs for the same price.
Magnum has also unveiled the Magnum Sweet and Salty Almond Remix, available in a 440ml tub format with an RRP of £4.
Unilever’s brand experience director, Ice Cream, UK, Horacio Cal, said: “Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range”.
He continued: “By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum…We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.”
© FoodBev Media Ltd 2021
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