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Utz launches new Mike's Hot Honey Extra Hot potato chips
FoodBev Media

FoodBev Media

7 May 2024

Utz launches new Mike's Hot Honey Extra Hot potato chips

Utz, a US-based salty snack food brand, has collaborated once again with Mike's Hot Honey to launch the new extra-hot potato chips flavour. Available now until September, this limited-time flavour intensifies the heat of the original Utz Mike's Hot Honey chips threefold. The 'swicy' (sweet and spicy) potato chips are gluten-free and kosher-certified, and are offered in both on-the-go 2.625-ounce packs and take-home 7.75-ounce sizes. The original Utz Mike's Hot Honey potato chips, introduced as a limited-time offer in May 2023, quickly gained popularity and became a permanent flavour in August of the same year, surpassing sales records of Utz's previous limited-time launches. Utz Brands' marketing director Amber McGrogan, said: “We know hot and spicy is currently the No 1 flavour in salty snacks. That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option.” She added: “Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.” Expanding on the 'swicy' trend, Utz also introduced Utz Mixed Mini pretzels in Mike's Hot Honey flavour in March 2024, offering fans more ways to enjoy the sweet heat of Mike's Hot Honey. Utz Mike's Hot Honey Extra Hot potato chips are now available at leading grocery, mass and convenience retail stores nationwide and online. Mike's Hot Honey founder Mike Kurtz, commented: “At Mike’s Hot Honey, we think everything is better if it has the perfect kick of sweet and heat, and that’s never been more true than with the incredibly popular Utz Mike’s Hot Honey potato chips. We’ve tasted the new Utz Mike’s Hot Honey Extra Hot Chips, and we just know Utz fans are going to love them as much as we do.”

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