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4 February 2025

Vadasz expands gut health range with new kimchi shot

Vadasz expands gut health range with new kimchi shot

UK chilled pickles and kimchi brand, Vadasz, has expanded its gut health range with the launch of its Kimchi Shot.


The shot combines the flavours and health benefits of kimchi into a convenient, on-the-go drink format.


It contains probiotics and fibre derived from kimchi, promoting a healthy digestive system. Made from 100% plant-based ingredients, it includes traditional kimchi brine with Chinese leaf, carrot, spring onion, Korean chilli flakes, ginger, garlic and sea salt.


The shot is natural, with no artificial ingredients or added sugar, offering a 'unique savoury umami flavour'.


Yvonne Adam, chief marketing officer at The Compleat Food Group, the parent company of Vadasz, said: “As the UK’s leading pickles and kimchi brand, we’re always exploring ways to bring the Vadasz magic to new categories. With the health shots market expected to double in value to £60m by the end of 2025, we saw an exciting opportunity to launch a health shot that not only breaks new ground but also builds on the success of our Kimchi Ketchup and Super Beet Kimchi, continuing our kimchi revolution."


“We’re thrilled to introduce a bold new proposition to the health shots category, one that perfectly aligns with growing consumer demand for products that offer convenience, functionality and natural ingredients. This is just the beginning for an exciting pipeline of innovation for Vadasz in 2025.”


Kimchi Shot is available at Ocado for an RRP of £2 per 60ml shot.

IFE 2024
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