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Van Leeuwen launches seven new autumnal ice cream flavours 
Gwen Jones

Gwen Jones

13 September 2022

Van Leeuwen launches seven new autumnal ice cream flavours 

Van Leeuwen Ice Cream, known for its dairy and vegan ice cream, has launched seven new flavours now available at 3,500 Walmart locations across the US. For its third rotation at Walmart, Van Leeuwen has collaborated with Tapatío Hot Sauce to bring some heat to its ice cream. This new rotation also includes the seasonal launch of Pumpkin Cinnamon Roll and Sweet Potato Marshmallow Casserole, Van Leeuwen’s alternative take on the classic autumn dessert, featuring swirls of caramel. The rotation of new flavours includes Mexican Hot Chocolate, made in collaboration with Tapatío Hot Sauce, Sweet Potato Marshmallow Casserole, Pumpkin Cinnamon Roll and Wildberry Layer Cake. Other flavours include Strawberry, Hazelnut Fudge Cookie and Honeycomb. “Heading into the season known for all things pumpkin, we are excited to offer Walmart shoppers a variety of fall-themed flavours that will quite literally spice up their ice cream selection at home,” said Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream. “Walmart has been a great partner and we are happy that Van Leeuwen’s flavours will be up for grabs when Walmart shoppers are stocking up for their upcoming festivities with friends and family.”

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