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Vlasic and Frank’s RedHot launch spicy kosher dill pickles
FoodBev Media

FoodBev Media

11 October 2023

Vlasic and Frank’s RedHot launch spicy kosher dill pickles

Conagra Brands-owned Vlasic Pickles is partnering with Frank’s RedHot on the launch of a new spicy kosher dill pickles product line. The new line brings the distinct flavour of Frank’s RedHot sauce to Vlasic’s dill pickle offerings, available in three varieities: Kosher Dill Wholes, Kosher Dill Chips and Kosher Dill Spears. Each features a custom flavour blend pairing Frank’s cayenne pepper heat with Vlasic’s garlic dill notes. The range will be available in grocery stores and mass retailers across the US this month, as well as through online outlets. Lucy Brady, president of grocery and snacks at Conagra Brands, said: “The pairing of two iconic brands – Vlasic and Frank's RedHot – is a spicy combo that we know consumers will love. The Vlasic brand is synonymous with great-tasting pickles, and the addition of Frank's RedHot creates a truly bold and flavourful snacking experience.”

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