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Wall's releases new range of breakfast products
FoodBev Media

FoodBev Media

5 June 2024

Wall's releases new range of breakfast products

Wall's has launched a new range of breakfast products to meet the growing demand for quick and convenient options. The range includes an All Day Breakfast Scotch Egg, All Day Breakfast Jumbo Roll and All Day Breakfast Slice. The scotch egg combines a hard-boiled egg with seasoned pork sausage meat and golden breadcrumbs, complete with smoked bacon and a hint of tomato. The jumbo roll is a new recipe for Wall’s popular jumbo sausage roll, which is filled with all the ingredients expected from a traditional full English breakfast, including sausage, bacon, egg and beans, and wrapped in Wall’s signature light puff pastry. Meanwhile, the breakfast slice includes the same ingredients as the roll in a larger slice format. It has been designed to be an easy breakfast on the go and can be warmed in the microwave or eaten cold.

Jason Manley, brand director at Wall’s Pastry, said: “As a category-leading brand, we know we can add real value to Chilled Savoury Pastry, and one way to do that is through delivering exceptional food in exciting formats that tap into new occasions".

“Demand for quick, easy but super tasty on-the-go breakfast solutions is on the rise, and our range offers shoppers a new way to enjoy the Wall’s brand, whether that’s through a twist on our well-loved jumbo roll or brand new concepts like the breakfast scotch egg. We know they will be a real hit with shoppers, encouraging more people to buy into the category and offering loyal fans something new.”

The All Day Breakfast Scotch Egg and the Breakfast Jumbo Roll are currently available in Asda stores. Additionally, both products, as well as the All Day Breakfast Slice, can be found through the convenience channel.

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