Warrior adds new protein bar flavour to portfolio

Healthy snacking bars and flapjacks brand, Warrior, has released its new Fudge Brownie Warrior Crunch protein bar, available at Asda stores from March 2023.

The Fudge Brownie Warrior Crunch bar is the latest addition to Warrior’s protein bar range, featuring a sprinkle-laden milk chocolate coating, frosted nougat core and caramel centre.

Each bar contains 2.3 grams of sugar and 20 grams of milk protein.

Kieran Fisher, founder of Warrior and KBF Enterprises, commented: “The Warrior range has proven to be popular with Asda shoppers and we’re confident these new listings will be no exception. We’re looking forward to building on our strong sales success with this expanded range.”

He added: “We are committed to driving innovation in the sports nutrition category and this latest new product offering will provide health-conscious Asda shoppers with even more ways to incorporate protein into their diet in a healthy and affordable way.”