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Wokka Saki rebranded
FoodBev Media

FoodBev Media

30 July 2008

Wokka Saki rebranded

UK-based Extreme Spirits Ltd, owners of the award-winning WOKKA SAKi, has announced that from 1 August 2008, the company's ‘east meets west’ vodka will be rebranded to 'Wokka – Fusion Vodka'.

Extreme Spirits is also launching a quarter size version (20cl) bottle known as ‘Mini Wokka’.

Wokka is a micro-distilled grain vodka with a subtle blend of Japanese sake infused with Asian fruit.

Tim Day, Marketing Director of Extreme Spirits, said: “After conducting considerable research in the UK and US, both the trade and consumer unanimously prefer the name Wokka. By declaring the brand as a ‘Fusion Vodka’, we have in fact defined a new category and one that better personifies the nature of Wokka."

Wokka Saki was launched in South Beach Miami on April 2005, and is now exported internationally to 10 countries. It's the only flavoured vodka that has twice won ‘Double Gold’ from the San Francisco International Spirits Competition, considered to be the most prestigious spirits event in the world.

Tim Day added: “The addition of ‘Mini Wokka’ is very exciting for us and it has been specifically created to serve the Asian fusion restaurant sector. Mini Wokka will be served as a four-person serve sipping vodka sake in high-end restaurants to accompany food; it's particularly impressive when paired with Sushi.”

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