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Frozen Greek yogurt brand Yasso, part of the Magnum Ice Cream Company, has expanded its range in the better-for-you dessert category with the launch of its new 14oz spoonable frozen Greek yogurt line, now available at Target stores across the US.

Known for reimagining indulgence with nutrition-forward innovation, Yasso’s latest offering sees the brand move beyond bars, bites and sandwiches into the pint category, bringing a protein-packed ice cream-like experience for customers seeking indulgence while also balancing a healthy diet.

The new line-up features five flavours: Mint Choc Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies ‘n’ Cream and Coffee Chip. Each is made with no artificial flavours, colours or sugar alcohols and includes 19g of protein. Each tub contains approximately 400 calories.

Bentley King, US head of marketing operations at the Magnum Ice Cream Company, said: “We have always believed that great taste and nutrition don’t have to be a compromise. Our new spoonable frozen Greek yogurt answers the craving for rich, decadent flavour while still delivering the benefits customers expect.”

The new launch follows Yasso’s continued commitment to the frozen snacking space. Since launching in 2011 as a frozen Greek yogurt brand, Yasso has built a portfolio of novelty stick bars, chocolate crunch bars and sandwiches.