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Yes! Apples and Avec partner to release apple sparkling beverage flavour
FoodBev Media

FoodBev Media

10 November 2023

Yes! Apples and Avec partner to release apple sparkling beverage flavour

US-based apple brand, Yes! Apples, has partnered with premium carbonated drink brand Avec to release a sparkling beverage flavour: Fuji Apple and Cardamom. The Fuji Apple and Cardamom variant offers a crisp, lightly sparkling expression of seasonal Fuji apples. According to the company, the non-alcoholic beverage resembles sparkling apple cider "but drier, and with more nuance and intrigue". The Fuji apple juice's tartness is complemented by an aromatic blend of cardamom, along with floral and herbal notes of lemon verbena, tarragon, vanilla and orange blossom. The new flavour is "extremely dry" and contains no added sugar. Kaari Stannard, president and CEO of Yes! Apples, said: “We’re so excited to partner with Avec to bring the unparalleled flavour of New York-grown Fuji Yes! Apples to a beverage for the very first time”. Alex Doman, co-founder of Avec, added: “In true Avec fashion, Fuji Apple & Cardamom delivers big on real apple flavour with a hint of spice for a delicious beverage we can sip all season long”. Available in single-serving 8.45oz cans, Fuji Apple & Cardamom will roll out on shelves at Wegmans stores nationwide beginning next month. Following this, it will be available at Sprouts Farmers Market in January, along with other retailers.

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