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The Yorkshire Baking Company has expanded its limited-edition Mega Loaf range with the launch of a new flavour: Jam & Coconut Mega Loaf.

The loaf cake offers a modern take on a classic flavour, aiming to evoke nostalgia.

Arainn Cleland, sales director of Yorkshire Baking Company, commented: "This summer, we wanted to introduce something new and exciting to the bakery market, whilst the combination of jam and coconut remains a British classic, it was our aim to add our own modern twist by launching this family favourite in our great value Mega Loaf format.” 

Yorkshire Baking Company's Jam & Coconut Mega Loaf cake will be available at Morrisons stores from 19 June.

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