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Yorkshire Baking Company adds new flavour to loaf cake line
Rafaela Sousa

Rafaela Sousa

10 June 2024

Yorkshire Baking Company adds new flavour to loaf cake line

The Yorkshire Baking Company has expanded its limited-edition Mega Loaf range with the launch of a new flavour: Jam & Coconut Mega Loaf.


The loaf cake offers a modern take on a classic flavour, aiming to evoke nostalgia.


Arainn Cleland, sales director of Yorkshire Baking Company, commented: "This summer, we wanted to introduce something new and exciting to the bakery market, whilst the combination of jam and coconut remains a British classic, it was our aim to add our own modern twist by launching this family favourite in our great value Mega Loaf format.” 


Yorkshire Baking Company's Jam & Coconut Mega Loaf cake will be available at Morrisons stores from 19 June.


#YorkshireBakingCompany #UK

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