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Indian snack brand 4700BC has partnered with ice cream brand Noto to introduce a new flavour of popcorn ice cream. The Himalayan salt caramel popcorn-flavoured ice cream is rich in caramel and contains the subtle saltiness of Himalayan pink salt. Chirag Gupta, founder of 4700BC, said: "At 4700BC, we have always believed in the power of innovation and experimentation in the business world. Our collaboration with Noto is a perfect example of that as we bring together two unlikely but complementary flavours, popcorn and ice cream, to create a truly one-of-a-kind sensory experience. He continued: "Our Himalayan salt caramel popcorn is already a fan favourite, and we can't wait for everyone to try it in a whole new form as a part of our collaboration with a new-age innovative vegan ice cream brand, Noto. Their vegan ice cream is the perfect complement to our gourmet popcorn, creating a guilt-free indulgence...We are confident that it will become a new classic in the world of sweet indulgence." Ashni Shah, founder of Noto, added: "We at Noto love the idea of taking two different products, identities ideologies to create a unique product. Collaborating is an integral part for us, it helps create a community, opens up new perspectives and also keeps customers engaged. Popcorn and ice cream are household staples that are always available, and together it creates a magical combination...This collaboration represents the intersection of innovation and nostalgia, and we are confident it will be a hit with our customers."