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Acrokool Distribution will be bringing a range of POU water coolers for the office, home and horeca sectors to the UK and Irish markets.

Offering medium to high output models from Italian manufacturer Zerica, including its Premium, horeca, office and pub and bar lines, the firm’s sales arm will be headed up by Kevin James, who is confident about its capabilities. “I am really enthusiastic about the potential of this new company and very confident to work with Managing Director Roger Moore and Acrokool, making use of their tremendous technical and operational knowledge,” commented the former Aqua Cool, Nestlé and AA First employee.

“We will also be adding two exciting POU products to our range, giving us and our customers the confidence to see reliable, high quality equipment with ample cooling capacity, which is what the UK market needs at the moment. All of this means a quality product and supply readily available, giving distributors the chance to differentiate themselves, promote a line that can compete in a competitive marketplace and keep a reasonable margin at a Marks & Spencer and John Lewis level.”

James believes that not only are the UK and Ireland two of the largest POU marketplaces in the world, they are also the most demanding, so stocking quality products and offering full customer support will be essential for the POU only company. “We understand that the quality of construction of our products means that we are not competing at the bottom level with products from the Far East and China. Instead, their style and performance will offer a superior choice to the end user who will not always want to go for the most inexpensive option. We therefore have an ideal selling portfolio for the medium to premium POU and horeca markets.”

Further details will be made about the firm in due course.