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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
FoodBev Media
1 August 2008
An easy Fyxx for Donna Summer album launch
With a recently updated bottle design, the zero calories, zero carbs and caffeine infused spring water beverage known as Fyxx Hybrid Energy Drink recently co-sponsored an album release party featuring the launch of Donna Summer’s new album entitled Crayons.
The private concert featured selections from her new CD as well as Summer classics. Top executives from Sony and celebrities were at the event held at the posh ‘Mansion’ night spot in Manhattan, where Fyxx Hybrid was the beverage of choice. Consumers can purchase Fyxx Hybrid in stores across New York and New Jersey or online.
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