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UK-based Premier Foods is set to launch a range of ice cream sticks under its Angel Delight brand. These new handheld treats feature a fluffy, light ice cream infused with the well-known flavours of Angel Delight and coated in a layer of milk chocolate. The range debuts with two classic Angel Delight flavours – Butterscotch and Banana. Angel Delight is recognised for its easy-to-make dessert sachets and, more recently, its soft-serve ice cream tubs. With handheld ice creams representing almost two-thirds of the total ice cream category and showing a 14% year-on-year growth in spending, the introduction of Angel Delight ice cream sticks is expected to create excitement in the frozen aisle and further boost sales in this expanding category. Daniel Jalalpour, marketing director for desserts at Premier Foods, said: “We want to build on the success that we have already seen with our ice cream range and what better way than with a convenient, handheld format? Our new ice cream sticks will provide shoppers with the chance to enjoy Angel Delight on even more occasions. Like our ice cream tubs, we expect this new launch to engage loyal Angel Delight fans and bring newcomers to the brand as we head into the summer season.” The Angel Delight ice cream sticks will debut in Morrisons stores on 8 April. Each pack contains three 100ml handheld ice creams, with a manufacturer's recommended selling price (MRSP) of £3.25.