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US-based organic meat brand Applegate Farms has expanded within the breakfast category with the launch of its new Frittata Bites. The high-protein frozen egg bites include two of Applegate’s best-selling items, chicken breakfast sausage and bacon. The brand said the launch represents a shift as it moves into a new category for the first time: handheld, frozen breakfast predominantly featuring eggs as an ingredient. Applegate Naturals Frittata Bites are available in two varieties – one with egg and uncured bacon, and one with egg, chicken sausage, red pepper, onion and spinach. Each serving of two bites provides 13-19g protein and contains 1g or less sugar, ready to heat and eat within three minutes. They are described as “100% natural” and are available with an MSRP of $9.99 for an 8.4 oz box of four bites, exclusively in Sprouts stores across the US. Joseph O’Connor, president of Applegate, said: “As a longtime leader within the natural and organic meat category, we’ve led food movements including organic and meat raised without antibiotics”. “We’re looking to do it again by offering the first and only frozen handheld egg bites where the eggs and meat are Certified Humane, providing our fans with a convenient, tasty breakfast option that also fulfills their desire for natural ingredients, clean protein and Applegate humanely raised meat.”