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Phoebe Fraser

Phoebe Fraser

12 April 2024

Arctic Coffee expands range with new RTD iced coffee variants

Arctic Coffee expands range with new RTD iced coffee variants

UK chilled coffee brand Arctic Coffee has expanded its offerings with the launch of a new high-protein caramel latte and a 1-litre mocha carton. The brand is also introducing a new mocha iced coffee in a larger 1-litre carton. Both products are made at Devon, UK-based dairy farm and owner of Arctic Coffee, Crediton Dairy. Arctic Coffee said the latest NPDs were crafted in response to consumers looking for more affordable and accessible RTD beverages, at a time when prices for coffee shop drinks are 'at an all-time high’. The new Arctic Coffee Hi-Protein Caramel Latte is a caramel latte chilled coffee. Each carton contains 15g of protein and 125 calories, while being low in fat and without added sugar. Head of marketing and insight at Crediton Dairy, Abigail Kelly, said: “Coffee shops have always led the way when it comes to decadent and daring coffee flavours and at a time when consumers need a good reason to part with income, innovation is key to keeping brands relevant. We wanted to bring similar great tasting and different options to the supermarket shelves to better meet the needs of shoppers.” She continued: “Shoppers are not only looking for nutritional cues and trendy flavours, but they are also looking for indulgence. The mocha flavour is under-represented in the category and there is a lack of good ones on the market that hit on the indulgent chocolate delivery – we’re about to change that!” The new iced coffees are available to purchase now in major UK retailers for an RRP of £1.15 and £2.20, respectively.

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