top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Phoebe Fraser

Phoebe Fraser

15 November 2022

Asahi enters low and no category with Super Dry 0.0%

Asahi enters low and no category with Super Dry 0.0%

The European and International business of beer giant Asahi has announced the international launch of its alcohol-free beer, Asahi Super Dry 0.0%. Asahi Super Dry 0.0% offers a zero-alcohol version of the Asahi Super Dry beer, with “the exact same signature crisp, refreshing, super dry taste that has led Asahi Super Dry to be the number one selling beer in Japan”. Asahi’s master brewers take the base recipe of Asahi Super Dry through a process of de-alcoholisation to create the finished beer at 0.0% ABV. Asahi Super Dry 0.0% will be available across eight markets worldwide in 2023, beginning with its launch in the UK and Ireland in January.

Related posts
bottom of page