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FoodBev Media

13 January 2023

Aunt Bessie's launches new meat joints range

Aunt Bessie's launches new meat joints range

Aunt Bessie’s has launched a new five-product meat joints range, available in Iceland and Food Warehouse stores and online. The meat joints range includes Beef Topside with Salt and Black Pepper, Bacon Topped Chicken Crown, Honey Glazed Gammon, Crackling Pork Joint with Salt and Pepper and a Bacon Topped Turkey Joint. All five of the joints come in a ready-to-cook foil tray and can be cooked once defrosted or straight from frozen. Andrew Dale, senior brand manager at Aunt Bessie's, said: “The new frozen meat joints build on Aunt Bessies’ existing category vision, making frozen a destination for meal inspiration and providing simple but complete meal solutions for shoppers. Roast dinners are synonymous with long preparation times and pre-planning – but with the new meat joints from Aunt Bessie’s, consumers can cook a roast dinner with greater convenience and for less cost.” He continued: “... The new meat joints offer the benefit and convenience of frozen alongside good value for money, which is particularly sought after given the current cost of living situation. We want to be able to help shoppers get maximum taste and value for what they’re buying for minimum cost and preparation time.” Included in Aunt Bessie’s roast dinner bundle is one meat joint plus any three of the following, Golden Yorkshires, Crispy & Fluffy Roasties, Fluffy & Buttery Mashed Potato, Sage & Onion Stuffing Balls, Honey Glazed Parsnips, Sweet & Tasty Carrot & Swede Mash, Cauliflower Cheese, Proper Apple Pie, Scrumptious Apple Crumble, Jam Roly Poly and Sticky Toffee Pudding.

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